Project Name
Offbeat Records: Hidden in plain sight

Project Duration
February 2023 - April 2023

Instruments
Hand-drawn concept in ProCreate
Final Design in Adobe Illustrator
Apple Pencil & Ipad Pro

A design assignment for the new Rotterdam-based record shop OFFBEAT RECORDS. The brand, owned by two passionate DJs and music fanatics has built its brand online over the years. Now, due to its continued success, the two have decided to open a shop, in which musicians, DJs and creatives can meet.

For their opening in April 2023, StudioON has been commmissioned to design and produce multiple T-shirts, which will be sold at the opening. After multiple meetings and brainstorm sessions, this cartoon advertisement-style design was made, showing the actual builings the shop is situated under.


A batch of 50 organic cotton shirts were printed.